The 5-Minute Marketing Course Lesson 3 of 7
Email that looks professional and builds a list
Two quick email wins most small businesses miss.
1. Use an address on your own domain
"you@yourbusiness.com" looks established. "yourbusiness123@gmail.com" can make people wonder. It also matters for delivery: email services increasingly expect senders to prove who they are, and Google publishes requirements for anyone sending to Gmail users (Google's email sender guidelines). An address on your own domain, set up properly, helps your emails land in the inbox instead of spam.
If you already own your website's domain, adding email to it is usually a small monthly cost through your domain or hosting company. When you set it up, ask them to turn on email authentication (SPF, DKIM and DMARC). You don't need to understand those terms. You just need them switched on.
2. Start your list now, even if you never send a newsletter
Your past customers are the easiest people to sell to again and the most likely to refer you. Most businesses don't keep their emails anywhere useful.
Start simple:
- Pull email addresses from your invoices, booking system or past messages into one spreadsheet.
- From now on, ask every new customer: "Can I email you a reminder when it's time for your next visit?"
- Only email people who said yes, and make it easy to unsubscribe.
What to send
Not a newsletter, unless you enjoy writing one. Start with one useful email every month or two: a seasonal tip, a reminder ("time for your fall tune-up"), or a short "thank you, and here's what's new." Short and helpful beats long and polished.
Do this today
Questions? Email mike@profitlinkpro.io, or reply to any course email. It comes straight to me. Mike