Your website's one job

Your website has one job: turn a visitor into a call, a booking or a quote request. Everything on the page either helps with that job or gets in the way.

Look at your site on your phone

Do this on your phone, not your computer. For most local businesses, a big share of visitors are on a phone, and many of them have a problem to solve right now. Google also looks at the mobile version of your site first when it decides how to show you (Google: mobile-first indexing).

Open your home page and ask:

1. Can I tell what they do in 5 seconds? Your one sentence from Lesson 1 should be at the top, in big letters.
2. Can I call with one tap? Tap your phone number. If nothing happens, that's a lost call. Ask whoever built your site to make it a tap-to-call link.
3. Is there one obvious button? Pick one main action: "Call now," "Book online" or "Get a quote." Put it at the top and repeat it lower down. Three different buttons fighting for attention usually means fewer clicks on all of them.
4. Does it load quickly? Run your site through Google's free PageSpeed Insights. If the mobile score is in the red, slow pages are likely costing you visitors. Oversized photos are the most common cause.

What else belongs on the page

• Your service area or address, so people know you serve them
• Two or three reviews in your customers' own words
• Real photos of you, your team or your work. Stock photos are easy to spot.
• Your hours

What can go

Auto-playing sliders, long "about our history" paragraphs at the top, and anything that makes people scroll before they see what you do.

Do this today

• Open your site on your phone and tap your phone number
• Choose your one main button and make sure it's at the top
• Run your home page through PageSpeed Insights and note the mobile score
• Put your one-sentence offer at the top of the home page

Questions? Email mike@profitlinkpro.io, or reply to any course email. It comes straight to me. Mike