Same name, address and phone everywhere

Your business name, address and phone number show up in dozens of places online: your website, Google, Apple Maps, Bing, Yelp, Facebook, industry directories, and old listings you've forgotten about.

Marketers call this your "NAP." When those details don't match, two things go wrong:

• Customers get the wrong number or address. An old phone number on a forgotten listing is a customer calling someone else.
• Search engines get less sure about you. Google says its local results weigh how well-known a business is across the web (Google: how local results are ranked). Consistent details make you easier to trust and to find.

Step 1: Pick your official version

Write it down once, exactly, and use it everywhere:

• Name: your real business name, with no keywords added. "Smith Plumbing," not "Smith Plumbing Best Plumber in Town."
• Address: pick one format and stick to it ("Suite 4" or "#4," not both). If you work from home and serve customers at their location, you can usually hide your address and show a service area instead.
• Phone: one main number, ideally a local one.

Step 2: Check the big five

Search for your business on Google Maps, Apple Maps, Bing, Yelp and Facebook. For each one, check the name, address, phone, website link and hours. Fix what you can, and claim any listing you don't control yet.

Step 3: Hunt down the old stuff

Search your old phone number and old address in quotes. Anything that comes up is still sending people to the wrong place.

Do this today

• Write your official name, address and phone in one note
• Check Google Maps, Apple Maps, Bing, Yelp and Facebook against it
• Search your old phone number and old address in quotes
• List anything you couldn't fix yourself

Questions? Email mike@profitlinkpro.io, or reply to any course email. It comes straight to me. Mike