The 5-Minute Marketing Course Lesson 6 of 7
Reviews, every week
Reviews do two jobs at once. They help you show up, because they're part of the "prominence" Google talks about, and they help people choose you once they find you. A steady trickle of recent reviews beats a big pile from three years ago.
The secret is asking
Most happy customers will leave a review if you ask at the right moment and make it easy. Most never think of it on their own.
When to ask: right when they're happiest. That's when the job is done, when they thank you, or when they say "this is great."
How to make it easy: get your review link from your Google Business Profile (the "Ask for reviews" button gives you a short link). Save it on your phone so you can text it in seconds:
"Thanks again, [Name]! If you have a minute, a quick Google review really helps a small business like mine: [link]"
Reply to every review
- Good ones: a short, personal thank-you. Mention the job if you can.
- Bad ones: stay calm, don't argue, and take it offline: "I'm sorry this happened. Please call me at [number] so I can make it right." Future customers are reading how you handle it.
What not to do
Don't buy reviews, write your own, or offer discounts in exchange for them. It breaks Google's review policy, it can get reviews removed, and the FTC's rule on fake reviews applies to businesses of every size. Don't only ask the customers you know are happy while screening out the rest, either. Just ask everyone, consistently.
Want the longer version? Read how to ask every happy client for a review without making it awkward.
Do this today
Questions? Email mike@profitlinkpro.io, or reply to any course email. It comes straight to me. Mike