I'm Mike Lucente. I started ProfitLink Pro so local business owners have one person to call for the website, the Google profile and the follow-up, explained in plain English.
Where I learned marketing
My marketing start came in 1998 at San Diego State University, where I majored in sociology with a minor in graphic design. I took a job as a marketing assistant at Aztec Shops, the university's auxiliary, and learned how to plan and run a campaign from an experienced marketing director. Together we brought 26 food service and retail outlets across three campuses under one brand and one campaign structure.
After I graduated in 2001, I helped build the launch campaign for a state grant program that brought video meetings to California's 108 community colleges.
Serving my community
After September 11, I felt I needed to serve my own community. I joined the Los Angeles Police Department in 2003 and served as an officer until an on-duty car accident led to my honorable retirement.
Running my own businesses
Since then I have built small businesses of my own: two in-home swim schools, a wedding business I ran with my wife, and a stretch selling residential real estate. Each one lived or died on referrals and on what people found when they looked us up, which is the same problem my clients have now. I learned the rest the hard way, and from every marketing and design course and training program I could get my hands on.
How I think about marketing
Digital marketing has changed a great deal, and the internet is full of noise about how to do it. What works for one business rarely carries straight over to the next. Good marketing is personal and strategic: it depends on who your buyer is, how you reach them, and how you deliver the service once they call.
Why ProfitLink Pro
I started ProfitLink Pro to give small business owners a clear view of where their marketing money should go, so it does the one job every business needs: bring in high-quality leads you can serve well. I have done digital marketing and sales work for local businesses since 2020, and ProfitLink Pro Ltd. was incorporated in 2023.
The goal is to bridge the gap between the noise, the complicated technology and a marketing system that actually works, so your business ends up more profitable.
Who does the work, and where
I am your point of contact, I write the plan, and I build or review every page, profile and report before you see it. I use modern software, including AI tools, to do in days what used to take weeks, and I bring in a specialist only when a job calls for one. You will always know who is working on your account.
I work from a home office in Moorpark, California, and meet clients by phone and video. The company's registered mailing address is a mailbox in Henderson, Nevada. There is no storefront, and that is one reason our prices are where they are.